Andrei Allen UCA Broadcast Media Blog

Because all of the fighters who are on the show are on Facebook, plus all of their potential ticket buyers are also on there; i feel as though Facebook would be the best platform to upload the video onto as it would achieve its full potential.

Because of face books recently upgraded video features, it allows auto playing of videos as you scroll down your newsfeed, but also, with the share; like and comment feature on Facebook this would allow the video to reach unintended audience's very easily. Each time a person likes, comments or share's a video it would appear on their friends news feed as "joe bloggs liked this video" or "Joe blogs commented on this video" thus allowing further people to view it. Another recently added feature which would also help to drive traffic is the hashtag feature, where if your video is on global (allows everyone to see, even non members of Facebook) the hashtag keywords would drive traffic through to the video if anyone was to search for a keyword such as #boxing #sports #boxer ect. The final feature is the paid promo feature in which you could display your video advertisement post as a premium paid advert to target a specific demographic setting aside a budget your willing to pay if your video receives a certain amount of views during it's campaign.

The downside of uploading a video onto Facebook is that the footage quality is severely reduced in comparison to uploading it onto Facebook or vimeo. Where you would get roughly 4.5 Mbps for a youtube video, for a Facebook video you would only get 1.4 Mbps, which viewed on a small screen wouldn't be to noticeable, but as soon as you enlarge the footage, be it on a laptop or a computer monitor you would notice the colour banding in the video and the blotched megapixels. However, in order to reach our target market audience we may have to make this sacrifice in order to secure guaranteed views of the video.



More explanation on hashtag system

http://www.reuters.com/article/2013/06/12/net-us-facebook-hashtags-idUSBRE95B14420130612

Video advertisement feature
https://bespokevideoproduction.wordpress.com/2013/10/24/facebook-launches-video-ad-format-option-for-mobile-news-feed/


More explanation on Facebook video feature and the benefits of it

http://www.reelseo.com/facebook-video-playlists/



Downside to uploading video on Facebook, the reduced footage quality
http://www.digitalsociety.org/2010/09/facebook-slashes-the-quality-of-hd-videos/


Youtube bitrate info
https://support.google.com/youtube/answer/2853702?hl=en

Following up from the meeting that i had with Joe, i took to the internet to do some research into boxing adverts/promos in order to get some form of inspiration as to what i could create, but also to understand the industry that I'm creating the work for, what platforms it uses to push its promos, where does the work end up, what sort of numbers does it generate ect.

Whenever i go into doing any job, i try to find every possible type of video in existence in relation to what it is that I'm doing; also the level at which I'm doing it at, just to get an idea of what is already out there and the sort of views it's generating from the time of its release date.


Advert Analysis plus research

While conducting this research, because of the nature of the show that I'm creating a promo for, within the boxing industry it would be classed as mid tier event even though the show would generate a lot of money. Shows that would fall into this category would be your Stefy bull promotions, or you Goodwin Boxing promotions/ Carl greaves promotions and shows of that nature, which are all formidable platforms, however, their shows do not get television coverage like your Box Nation or your Match Room Boxing/HBO boxing, so the budget spent on 'visual' mid tier boxing advertisement would not be as much top tier adverts that are aired on TV - as the mid tier shows custom does not come from television coverage.

As mid tier shows would mainly rely upon the fighters as main ticket sellers; sometimes giving each fighter a minimum ticket quota to meet in order to get on the show (this budget would cover the away fighter and other costs) plus print based advertisement and social media coverage, they tend to not incorporate visual advertisements as their main focus point.
Shows that are on a TV platform are established brands, which not only can incorporate social media as another outlet for them to advertise their events, but can also rely upon their television coverage to generate money for them, whether it's by receiving funds from TV subscription, be it from box office bookings, or TV fee's for airing the fights, or even paid advertisement from sponsors ect plus tickets sales itself.
However, the essence of the marketing is not so focused on the fighters having to generate ticket sales in such mannerisms as if their on a mid tier show, as the platform they're on would market the fights themselves being that it's an already established brand and platform for top tier boxing, so what would happen is each main fight may have its own advert created for it to generate hype for the show.

Baring all this in mind, when i was researching for boxing promos i discovered a variety of different stylised advertisements. In the mid tier section, there were very basic adverts such as a video slide show of the events flyer and pictures of the fighters on the lineup with music in the background, all the way unto top tier adverts which had the boxers dressing up and acting out roles, or would have a miniature documentary promos for the build up towards their fights. However, a key thing i noticed is that with top tier, they would mainly focus on individual adverts for main fights; where their budget would allow for it, whereas mid tier most the time would try and get all their event fighters on the advert; whether it by via video slideshow or if they train from out the same camp/area - or have been featured on that show/platform before (previous event footage), in order to make the video more effective for them and get the fighters on the event to share the video (they would have a reason where they're featured in the advert)




That aside, here's the videos that i found, they range from:

Video slide show
Commentary with highlight reel
Highlight reel
Event video/promo
Training camp video
Celebrity feature promoting event
Mini documentary - lead up to event
Pre interview with highlight reel
Role play scenario into highlight reel
Specific fighter promotion video in style of documentary











































Where the promoter said that he may want commentary, i done a further search to see if i could find an advert which words was specifically crafted for a show with multiple fighters on it. I only managed to find one advert which was not a video but a radio advert.





All of this research has definitely helped me! It will definitely be useful on making creative decisions whether if its during production or post production.

In order to fully establish what it was that the promoter wanted from this promotional video, we scheduled a meeting at the "Ship & Trade" pub in Chatham maritime to discuss an action plan and overall blueprint of what we want to achieve.

Below is the conclusion of the meeting:

Event name
The Homecoming

Host's of the event
Joe Elfidh in conjunction with Stefy Bull Promotion

Date/time of the event
Saturday 14th March 2015
Doors open at 7.30 pm

Ticket price
Tiered seating: £35
Ring side: £60

Location of the event
Medway park, Gillingham, Kent, Me7 1Hf


Fighters on the show - who i need to get footage of
Train in medway - 5/6 days a week in the morning and mainly in the evening at Rochester Queen Charlottes and also Brompton Boxing academy




Train in sheerness - 5/6 days a week in the morning and also in the evening
Dave Jones
Oli Edwards
Adam Dingsdale - not too sure if on show

Trains in London - weekends and also throughout the week, have to contact to arrange
Sonny Whiting


Idea behind the show and advert
It's a professional boxing event being judged by the British Board of Boxing Control, with local lads from within the Kent county fighting against out of tower's. The promoter has not confirmed their match ups yet, so for the video I'm to focus on getting footage of the fighters training, plus footage of previous fights they may have had. With this footage i'm then to create a highlight reel promotional video, letting the viewers know the time; date, location and fighters of the event.


Further notes taken from the meeting was that:
All of the fighters are on Facebook, message them and ask for them to send over any links to their fights, or arrange with them to bring their DVD down to the gym.

Possibly wants voice over announcer

Wants good music/sound track to go with the footage!

!!Deadline for the advert to be done by 2 weeks from the meeting!!


At the end of the meeting after taking all of the notes down, i evaluated the task at hand and quoted the promoter £200 for doing the video (something i will only charge him that cheap for once!). We shook hands on it, then i told him that i'd get back to him with a contract agreement form in our next meeting - once i had conducted some research and provided a pre project proposal to see if he was ok with what he was paying for.

So that i could get my brain ticking to try and come up with ideas for kids shows, i've been searching the internet/TV to see what type of studio produced children's programme exist, but more importantly, whilst searching for kids programmes I've been trying to find ones that would fit the unit's requirements; as in a one take live action performance, because the unit brief states that it has to be a 30 minute pilot show to be recorded live in the studios.


The channels that i checked out were:






Most of the children programmes that I found were prerecorded shows.
These prerecorded shows would have their sets built up - and cut scene to different locations around their set often including time skips, sometimes incorporating the use of green-screen and maybe recorded over the span of a few days. 
Other types of shows would include puppets, with the camera cropped to only show the puppet and actor in shot. Another type of show may be soley green screen produced.

Taking these things into account when i've been looking at these children's shows, i've been assessing ways in which i think it may be viable to produce similar programmes given the units requirements (LIVE SHOW)

When i was searching these channels, the type of children's programmes that particularly grabbed my attention was for kids aged 6 and under.

After TORTURING myself for hours watching kids shows, below is a short list of programmes i've found that i feel may help to give me ideas as to what type of viable show i can come up with; whilst abiding to the units requirements. (Some of the sets may be outside of our budget, however, its the concept/story behind the show that i'm mainly looking at)



























Aimed at pre-school children the shows teach and show children and read stories about their toys







Conclusion

Watching these shows has definitely helped to let me know what kids/toddlers shows exist out there at the moment and what is to be expected of these shows, but also what possible viable ideas i could come up with given the unit requirement.

Having checked out all of the channels for kids live action entertainment programmes (LAEP) on the list provided earlier, most of them provide mainly animation based programs as there main focus, if they featured any LAEP it was maybe the odd feature show in-between shows/adverts and was not their main focus, either that, or it was not viable enough for me to include it on the list. 

However, the one channel that dominated in providing a lot of viable LAEP was Ceebeebies, so for this reason i've decided to try and create a children's programme for Ceebeebies which would be viable enough to be produced for this unit.

For my professional and critical practice unit, i've decided to go ahead with doing a work placement....

Throughout the christmas period i was talking with a promoter who's fighter i'd done a video for in my previous assignment. Because he was happy with the video he asked if i'd be interested in doing an advertisement/promo video for a professional boxing show that his got planned for Saturday 14th of March 2015. As everything required from the work placement sheet had been provided by the promotor Joe Elfidh, i've decided to go ahead with this work placement.

So in short, the work that i'll be doing is:

I will be creating a promotional video advert of the boxers fighting on the show called "The Homecoming" to help promote the professional boxing show - in order to increase their potential ticket sales leading up to the event.

The turnaround i have by the way to produce this video is very short; as we're currently in January and the show is happening in March, so ideally the promoter wants this video done within a week/Two weeks tops!

Today on our first day back at uni, we were set our project brief for the studio production unit

Below is the Project brief:

Today we were given our brief/handbook for the professional & critical practice unit.

Below is the project brief: