Sunday, 28 September 2014
One of the ideas i mentioned to my group was about a recent incident that happened with the leaked photos of celebrities nude, hacked from their iCloud account, and how a P.R company pretending to be 4chan; made up a fake website called Emma your next, a day after Emma Wattson had given a speech on Gender equality at the United Nations.
After creating this fake website, and fake post (screen shot) of 4chan website, they then went onto create it into a news story, and made the news story trend alongside Emma Wattsons UN speech with the hostage EMMAYOURNEXT
The result of this was that a variety of different news companies picked up the story and reported on it, not know that it was actually a fake P.R marketing campaign. Not happy about it, the real member of 4Chan began to investigate whom was behind this scheme, and in the end found out it was a company called www.Rantic.com and also www.foxweekly.com. To which Rantic tried to start a viral campaign to close 4chan down, and that backfired majorly with 4chan and Reddit users hacking Rantics website, and starting their own hashtag campaign called ShutRanticDown.
http://www.dazeddigital.com/artsandculture/article/21909/1/emma-watson-nude-photo-leak-outed-as-viral-marketing-hoax
http://www.bbc.co.uk/newsbeat/29341593
We were contemplating to go ahead with this story, but then found it to not possibly have much appeal to our audience, however, because of us talking about this, we came across another story which was to do with iCloud and the U2 album.
