Saturday, 10 October 2015
In order to gain maximum exposure for the series I'm looking to create, i've been researching into different broadcasting platforms to publish the show for, seeing which TV channels it would suit plus how these platforms would benefit the series and vice-versa.
By the end of the blog post i hope to have a conclusion as to what TV channel i would like the series on.
(This research is built up over a few days so some sections may seem contradictory, however, they will be a conclusion towards the end of the post)
By the end of the blog post i hope to have a conclusion as to what TV channel i would like the series on.
(This research is built up over a few days so some sections may seem contradictory, however, they will be a conclusion towards the end of the post)
In doing this research i've found out that there's a variety of ways i could go about publishing this series for distributing across a variety of media platforms.
Syndication deal
Ideally, in producing this show, i would market it towards a syndicated distribution deal to a selection of TV stations, allowing them to buy licensing rights off of me in order to air the show in various regions in different parts of the world, gaining maximum exposure for the series, but also increasing sponsorship opportunities to help recover costs. Sort of like the Big Bang Theory, which is a popular TV sitcom that has been picked up for syndication and is shown on different TV channels. (http://www.nytimes.com/2010/05/17/arts/television/17arts-THEBIGBANGTH_BRF.html?_r=0)
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| 'The Big Bang Theory' Gets Syndication Deal |
(http://boingboing.net/2010/05/04/tv-economics-101-why.html) Article on licensing
(http://tvtropes.org/pmwiki/pmwiki.php/UsefulNotes/Syndication) Article on Syndication
Where there's a current advancement within the broadcasting industry pushing towards a technological convergence of media devices, i've researched into IPTV platforms that is slowly taking over the American market, as my show will ideally be targeting audience aged between 18-50, whom are actively engaging with new media platforms. So whilst researching into what channels i'd like to produce this show for, i've also checked to see what broadcasters provide the channels.
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| http://www.funimation.tv/get-the-channel/ |
Im not going to go into too much detail over all the conglomerates and their subsidiaries that i looked into, however, one of the companies that i've been researching is Time Warner, which is an American multinational media conglomerate. Ideally i would of liked to produce the series for The CW network ( 50% subsidiary of Warner brothers, which is owned by Time Warner) because it would fit the channels programming, but unfortunately that channel is exclusive to USA, however, i may still look into the channel because they're known to pick up syndicated series such as Crazy Talk and other syndicated series, here's an extract from an article talking about 'The CW' channel and it's involvement in syndicated TV series:
"So what sorts of things would we expect to see if The CW is legitimately worried about its feasibility beyond next season – or at least establishing as firm a negotiating position as possible beforehand? You’d expect to see the network get as many existing shows in as syndicatable a position as possible – say, by renewing their entire Fall lineup- at the expense of new shows that won’t live long enough to be worth anything in syndication by then. You’d expect them to push borderline shows to syndication even if they have to expand to lesser used chunks of the schedule (Summer). And you’d expect them to talk up the portions of their business model (Netflix, Streaming, International Sales) that don’t involve the portion they’re negotiating with…"
The companies that Time Warner is responsible for is:
HBO
Turner Broadcasting Systems, Inc
Warner Bros
CW Predictions: Special Bubble Watch Conspiracy Edition
Written By Tom Shaw
February 24th, 2015
The companies that Time Warner is responsible for is:
HBO
Turner Broadcasting Systems, Inc
Warner Bros
The particular Channels that I'm interested in, to which Time Warner has a stake in is HBO and also Adult Swim. The reasons why is that these channels produce content of similar nature, plus they broadcast to a large part of the world TV audience.
AMC is another brand i'm interested in as well because the channel receives a high percentage of the views within the American market and also has shows on its scheduling that would fit in with Gangsta, plus of recent it has expanded its service to UK (Via BT).
AMC is available in 120 countries
AMC is another brand i'm interested in as well because the channel receives a high percentage of the views within the American market and also has shows on its scheduling that would fit in with Gangsta, plus of recent it has expanded its service to UK (Via BT).
AMC is available in 120 countries
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| Media Conglomerate. |
"With global
scope and local focus, we find and share the stories that matter to our
audiences. On screens of every shape and size, in homes and hotels, airports
and offices, you'll find Turner Broadcasting. We are where you are."
Channels Turner Broadcasting systems, INC owns
Regions Turner Broadcasting systems, INC broadcasts within
The brand that i'm mainly interested in on the Turner platform is Adult Swim, as they currently have original and syndicated series; animated and live action, that Gangsta would fit in nicely with, possibly bringing new audiences to the channel. With Toonami being their main output for syndicated Japanese content, hopefully Gangsta would bring a new audience to the channel as it would be Adult swims first live action adaptation of an anime featured on their channel.
Another reason is that Adult swim is broadcasted not only in the US but also within Europe. Plus they have an increasing online audience as they cater for the new media on demand sector. Also in the US, as of July, it's reported that the channel was being broadcasted in up to 95,509 homes.
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| Statistics taken from Tv by the numbers http://tvbythenumbers.zap2it.com/2015/07/21/list-of-how-many-homes-each-cable-network-is-in-as-of-july-2015/434373/ |
Adult Swim
“Adult Swim has always been known as a place for taking
risks and for great talent trying interesting things,”
About Adult Swim
(US)
Adult Swim United
States
adultswim.com
Adult Swim (AdultSwim.com), launched in 2001, is Turner
Broadcasting System, Inc.’s network offering original and acquired animated and
live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m.
(ET/PT), Adult Swim is basic cable’s #1 network among persons 18-34 and 18-49,
and is seen in 97 million U.S. homes.
(EMEA)
Adult Swim UK
www.adultswim.co.uk
Adult Swim Germany
www.adultswim.de
Adult Swim Spain
www.adultswim.es
Adult Swim Scandinavia
www.adultswim.nu
Adult Swim France
Adult Swim is primarily an online offering in Europe and
features original programming, syndicated shows and Japanese anime geared
toward an 18+ audience. The most popular brands are Aqua Teen Hunger Force,
Robot Chicken and Tim & Eric’s Awesome Show, as well as new favourites like
Black Jesus and Rick and Morty. In May 2015 episodes from Adult Swim’s popular
portfolio became available on Spotify video in select European countries.
(ASIA PACIFIC)
Adult Swim Australia
Launched in 2013, [adult swim] content is available in
Australia online on www.adultswim.com.au and through all mobile devices. The
brand is a multi-platform digital offering delivering a catalogue of thousands
of unique, edgy and engaging videos. The content is available free of charge,
targeting the 16-34 year-old male demographic with its unique style of animated
and live-action comedy.
Brands of Adult swim
Toonami
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| Toonami Website http://www.adultswim.com/toonami/ |
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| Toonami facebook pagewww.facebook.com/Toonami |
Toonami is was animated programming
block on Cartoon Network and is now a late night animation block on Adult Swim
geared toward action-oriented programming, primarily consisting of American
animation and Japanese anime. It was created by Jason DeMarco and Sean Akins
and content for the channel was produced by Williams Street.
Trailers
Because Toonami caters for the audiences whom are interested in Japanese animated series, the Idea behind Gangsta being broadcasted on Adult Swim is to try and draw more audiences towards the Adult Swim network, using Toonami as it's leverage for an already established audience, hopefully drawing new audiences to the network building up on already established Japanese viewership fan base should work ok.
At the moment i have not thought thoroughly about what time i would like the show to be on TV at, because where Adult Swim caters for the on demand audience, even if they miss a scheduled show they can catch up later via the On Demand service. So i will probably resolve the scheduling at a later date.
